Advocacy Management Template, Laura Ramos!!, Topic Calls are Back

*Welcome to the CMAweekly newsletter; as part of our slack group or events, you were added to this weekly email. Enjoy!

Have You Checked Out Champion? Set up a demo and see how Champion makes it much easier to identify customers for your advocacy needs.

Free Resource This Week

Advocacy Scoring & Management Template & Videos - Free Mini Course

Use my spreadsheet template to segment, score, and track your customers. In 15 minutes of video, I share why I started using this sheet, the data I collected, and how it changed over time based on my needs. Grab it here.

Bonus: You’ll join the newest platform for courses, groups, & events.

PS: Don’t Miss my Cohort Course, which starts next Tuesday.

Learn how to scale your advocacy efforts, get more requests completed, find all of your reference customers, and keep your sanity.

Events & Recordings

Mar 8th - Emily Amos from Uplift Content shares her Case Study Research findings with the community for the 2nd year. RSVP here (new events platform)

Mar 13th - Topic Call (Roundtable) Mature Advocacy for the Masses - if you have 1500+ advocates join us to discuss how to manage at this scale.

Mar 19th 12 PM EST - SlapFive is hosting Daniel Palay and panelists Alison Zak, Cara Peterson, Shannon Howard on the Crawl, Walk, Run Approach to Customer Comms

Mar 20 12PM EST - Using Slack for Customer Communities with Mary Green & Joel Primack; What are the right tools, obstacles and perceptions to consider?

Katlin Hess shared a phenomenal project on Customer Onboarding At Scale, be sure to watch her share the processes and collaborations she enlisted.

Jane Menyo shared her approach to mature advocacy programs with thousands of advocates at Gong.

Joel Primack shared on Creating Vibrant Customer Hubs with Slack Communities (and I love this topic). Please give it a listen.

My Absolute-Favorite New Recording w/ Laura Ramos & Amy Bills
What Motivates B2B Customers To Become Advocates? ty for sharing David Sroka (RefEdge).

Notable News

Emily Amos at Uplift Content released Case Study Research

Check out how others find customers to share their stories, what formats they use to share the stories, and how they get through obstacles. Get it here.

Update on Influitive Alternatives

I’ve been adding more content to the Influitive Alternatives page on CMAweekly; please share this with others to help them find reputable companies as new vendors for their needs. See updates here.

I want to continue warning others when choosing a new vendor:
1) Complete your due diligence on vendors that seem too good to be true.
2) Speak with at least 3 happy customers and ask important questions.

New in CMAweekly

Guide to Review Management

LinkedIn Shares and Slack Discussions

Learn about experiences with video software in the testimonial space.

See what the community has to share on creating customer surveys.

Another member who is considering a customer awards program.

What do your PDF customer stories look like?

Finally, I love this POV by Jennifer Blanco on the internal reach of CMA:

That’s all, folks!

Have a great week. Invite your friends to the Slack channel and send them the free template mini course. 🙂 

If you haven’t, check out my Cohort Course; you won’t want to miss it.

-Mary (https://linkedin.com/in/marygreencny)