RevOps Q&A, Scaling Advocacy Course, Customer Onboarding & more.

This edition of CMAweekly news is sponsored by Champion!
Learn more about how they identify, activate, and monitor job changes for your advocates here.

Events You Won’t Want To Miss

Friday 2/16 2PM EST Q&A with Mark Lerner on RevOps & CMA 
I’ll be asking how we can work more closely with RevOps to measure and prove CMA’s value. Bring your own questions!

Wednesday 2/21 Revenue Planning with Taylor Bogar (time is TBA)
Our first call with Taylor focused on Net Recurring Revenue. You can find the recording here. This call will again focus on increasing customer revenue in 2024.

Wednesday 2/21 12PM EST Influitive Success Series: Using AI to create Influitive Challenges w/ Lauren Turner
See past Success calls in the Influitive group on Slack or LinkedIn

Friday 2/23 2PM EST - Topic TBA - Join us for our Weekly call.

Wednesday 2/28 CMA Best Practices & Short Demo w/Deeto
Join us as Gabi shares some best practices for advocacy and a short demo of the Deeto software.

Are you a Community Manager? Check out this law.

Melissa Dibernardo shared in the community today that the new DSA law is coming into effect. Take a look here: https://community.sap.com/t5/what-s-new/the-impact-of-the-digital-services-act-dsa-on-sap-community/ba-p/13602832 and here: https://digital-strategy.ec.europa.eu/en/policies/digital-services-act-package

I’m still figuring out how this affects smaller communities (where customer communities tend to be small). Join the conversation here.

Recordings

How CMA Can Impact Customer Onboarding

See what impact you can make on Onboarding in this call from Katlin Hess from last week. https://youtu.be/bbMvj_A4gzw

Here are some quotes from the call:

• "If it's a one-to-one thing, it's customer success. If it's a one-to-many thing, it falls under marketing."

• "Customer marketing is often a cross between marketing and education and success."

• "I think that as marketers, as customer marketers, I feel as though we have some of the insights and the skill sets to apply to a journey mapping exercise and understand kind of where the automations can with the customer experience in mind."

• "There is this blurring of the lines between customer marketing and customer success, especially as the CS function is trying to reinvent itself."

LinkedIn & Slack Posts

• I’m excited to see what this new book on Customer Communities is all about.

• Learn about EarnBetter and how it helps job seekers find a new role.

• Several people on LinkedIn are mentioning http://www.otta.com/ for job listings.

• Captivate Collective posted How to Lose a Customer in 10 Days

• Share your thoughts on whether SWAG is really necessary as part of a CMA’s work here.

• Learn about User Generated Content campaign ideas in this Slack thread.

And, finally…

Join my Course on Scaling Advocacy by Bringing Your Customers Together

Check it out here!

If you have any questions, message me on LinkedIn https://linkedin.com/in/marygreencny or email [email protected]

Have a great week!