Frameworks, Advocacy Usage in Sales, And Events

First, go ahead and like this edition of our newsletter. 😁

My course is 50% Off this week.

As a Cyber week sale, you can join the existing or new cohort for my Customer Connections & Advocacy course. Just use code: CYBERCMA50

2 Frameworks for Building Community & Advocacy

My frameworks: I created 2 Frameworks for my course attendees this past week, I wanted to share them with all of you.

Roadmap: Bringing Value to Internal Teams: As you join a company you’ll need to partner with several internal teams, you need a plan to do this successfully, enter the roadmap to bringing value to internal teams.

How will your customers thrive as advocates? The 4 types of advocates by Laura Ramos and my implementation of how their journey progresses:

Check out The Future of Revenue shared by Pavillion & Kathleen Booth

https://www.linkedin.com/posts/kathleenslatterybooth_the-future-of-revenue-survey-by-pavilion-activity-7132730078618083328-EAcG

Here are a couple of screenshots that I believe are applicable to Customer Marketing & Advocacy and I will explain why.

The shift from sales focus to ecosystem focus means there will be more focus on the customer as a source as well as partners (though this report was specifically focused on partner marketing).

Account based selling is very close to account based marketing and our 1:1 relationships with customers is very account based ie: we have even more value to add.

Top relationships used in the sales process (not partnerships): CUSTOMERS - show that to your leadership!

We Need Your Support - Fill out This Case study survey

Your community member and contributor Emily Amos runs a yearly study to help us all understand the implications of customer stories.

Join this study and share your thoughts, it will help us all grow.

G2 Reach 2023

It’s back - Reach 2023 by G2. I’m a huge fan of Katlin Hess and she’s joining us soon for an event, but in the meantime, you can register for her awesome masterclass:

G2 for Customer Marketers: Building a Diversified Review Gen Strategy

Katlin Hess, Dir, Customer Marketing at G2Rachel Bentley, Sr. Director, Product Mgt at G2

Events for the Community

Subscribe to the calendar, Planning Customer Events with Michael Sciano, Planning for 2024 with Kevin Lau, Driving Revenue & Expansion with Elyssa Steiner. Register here.

Register for all of them HERE.

Finally,

I’m looking for volunteers to host future masterclasses & weekly calls. Just respond to this email.