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CMA & AI, New Events, Case Study Trends & Software Features

CMA & AI, New Events, Case Study Trends & Software Features

Dive into this week's customer marketing & advocacy news.

Mary Green
March 13, 2024

Welcome Customer Marketers & Advocacy Pros!

I’m seeing a lot of jobs posted and quite a bit of hiring as well. I hope you see the same.

There’s also a lot of innovation happening in our space. Our sponsor, Champion has added two new features this year, and I happen to know a few secrets about what’s coming. 🙂

Stay Tuned!

Upcoming Events

Tomorrow: Deeto CMA Best Practices & Short Demo March 14th 12PM EST

See: How to grow a pool of advocates, How to activate customers in a simple way, How Deeto helps create UGC & can push to your website, & How to manage a reference program from A to Z.

https://lu.ma/deetocm

Talk Advocacy to Me | Jon Erskine | LinkedIn | March 19th 12PM EST

Are destination advocacy programs going to last? Are senior leaders ever going to see CMA as an essential arm of the business? What is stopping this field from exploding?

www.linkedin.com/events/7171154801026686978/about

Influitive Success Series | Wed Mar 30 12PM EST & Wed April 3rd 12PM EST

Join us to discuss engagement, challenges, onboarding, and activation, or bring a topic you’d like to explore in the Influitive world.

cmaweekly.disco.co/share/o/T2NjdXJyZW5jZTozNTgwMDUzMjU0MTQ3Mzg0NTA3

Shannon Howard on Underscore | Thurs, March 21st 1pm EST

If your learning exists in multiple teams/departments and lives across platforms, this is the session for you.

Grab your seat here: https://lnkd.in/eMxf-XP5

www.linkedin.com/feed/update/urn:li:activity:7173384775603318784

Recordings To Watch

The Power of Language: Using ChatGPT for Customer Marketing and Advocacy | Lauren Turner

Are you ready to tap into the power of AI to elevate your customer marketing and advocacy efforts?

www.linkedin.com/events/thepoweroflanguage-usingchatgpt7141477559048822786

Free Resource of the Week

Lauren Turner: Free AI Bot for Vendor Selection in CMA

Check out this bot to get a shortlist of vendors

www.linkedin.com/posts/laurenturnermba_cma-advocacy-ai-activity-7173698571974647808-3j83

Software Updates

Influitive Alternative: The Orca Pod just got stronger! Finally, ONE solution built for…

Finally, ONE solution is built for customer-led growth. 1️⃣ Reference Program Management 2️⃣ Customer Community Engagement 3️⃣…

www.linkedin.com/posts/orcaforce_the-orca-pod-just-got-stronger-finally-activity-7173008700327014400-3bis

Update on Influitive: Pricing continues to rise as they determine the best pricing strategy for the company. Most buyers get a 25%+ increase at renewal for 1-5 years.

Here’s a fun tool I’ve been playing with:

Famewall - Collect & Add Testimonials to your website

Famewall is which helps you highlight & display social media, text, video testimonials seamlessly & automates collecting them from customers

famewall.io

LinkedIn Posts

Turn around clunky interviews by asking questions at the end.…

Great questions to ask on an interview.

www.linkedin.com/feed/update/urn:li:activity:7173362119940276227

Community Discussions

Customer & Partner Story Examples

See what members shared.

cmaweekly.slack.com/archives/C06JXSTARJR/p1710161790558259

Low Budget, Short Length, Customer Video Stories

What options are available?

cmaweekly.slack.com/archives/C06JXSTARJR/p1710176901348609

Customer Marketing for Cross-Selling

Find other members working on similar projects.

cmaweekly.slack.com/archives/C06JXSTARJR/p1709917735161969

Throwback Content from Khoros

Customer Advocacy Hierarchy of Rewards

I loved this hierarchy of advocacy needs because I think it supports the idea that a lot of times our customers don’t want swag, they want exclusivity.

khoros.com/blog/customer-advocacy

Finally!

Have a great week, and see you Friday at 2PM EST!

CMAweekly Friday 2PM EST | Open Discussion

Join me to chat about the biggest CMA topics of the week.

cmaweekly.disco.co/share/o/T2NjdXJyZW5jZTozNTc5NTE3NjMyNTg3MzEzMDEx