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Big Announcement, Planning for 2024, New Community Guidelines, Survey

Big Announcement, Planning for 2024, New Community Guidelines, Survey

Get ready for a big edition of CMAweekly

December 06, 2023

I started the CMAweekly Slack a year ago - Happy Anniversary 😃

Big Announcement!

CMAweekly is Back - New Exclusive Partner

Free Memberships for All (no logins needed)

A new sponsor has stepped up to become the Exclusive Partner for ClubCX (name coming soon)!

And, big changes are coming;

We’re going back to CMAweekly.com
This partner will cover membership fees for everyone - making it all free (except major courses) - Fees for ClubCX are turned off!
New type of contents: Quick Posts on the Blog & Microlearning courses - “Choosing Review Sites” is available now. 4 others are in the works.
5 new advocacy program docs
A survey to share your ideas, feedback, and hopes for CMAweekly in 2024

Already a Paid Yearly Member? - You’ll get all major courses for free for 2 years, free access to major events (hint, hint), anonymous survey data, and more. You can email me if you’d rather have a refund.

Why is all of this happening? It was too much work to balance 2 memberships so, when this opportunity came along, I had to jump on it.

New Community Guidelines

Big MISTAKE: Creating highlight videos from our past calls for the paid membership was a mistake. It took recognition from the dozens of members who have contributed - so now I’m fixing it. They highlights are gone. I’m sorry for having done this, I’ll do better.

I’m adding new Community Guidelines, here they are:

Respect others and their opinions - be kind (we haven’t had an issue here yet)
Keep #no-vendors and personal DM’s confidential - do not share information that wasn’t meant to be shared!
Promotions are only allowed in #Open-Share - you’ll be told if you can post a promotion in #general - assume you cannot. I may upgrade appropriate open-share posts to general at my discretion.
NO promotional DM’s - this is not a place to source for prospects - build relationships & DO NOT jump on someone because they asked a public question.
3 strikes - you’re out. This is your 1st warning, if you violate the above rule 2 times, you’ll be removed from the community (possibly your entire company will be removed).
On Content Reuse (I’m copying Dave Derington on this):
1. I will sometimes reuse discussions from the community to create materials intended for broader distribution, including articles, social posts, or weekly calls.
2. I will not publicly use any specific information or details without getting permission first, and I’ll credit the original authors of any specific ideas.
3. But, I will sometimes summarize and anonymize discussions in the community to share more broadly.
4. Nothing will be used by our exclusive partner without your consent. They will not get lead information unless it is explicitly mentioned.
5. If you agree to be a guest on a call, I will use your name in promotions & on the website when sharing the recording.

Planning for 2024

Kevin Lau will join us Friday to answer your questions on Planning for 2024 - this is going to be an awesome call. Register here!

Planning 2024 Resources

I recently had a friend ask for resources for planning for next year.

Here is what I shared. Most of these resources are calls on the Youtube channel.

Here is a Youtube playlist of this year’s calls.

Customer Stories:

Check out this call from Emily Amos and the results from her study (currently goin on for 2024) - in this call we discuss several ways to use and improve your case study initiatives. Youtube

Events:

Last Friday, Michael Sciano shared his Events planning approach and it was very helpful and intricate, check it out if you are considering hosting an event in 2024. Youtube

Hosting Awards?

You’ll want to check out this call from Kevin Lau. Youtube

Engaging Executives

Ciana Abdollahian shared a program on engaging with your executive customers. Youtube

Reference Programs

This call about the mature ServiceTitan program from Emily Smith was extremely helpful. Youtube

Review site programs?

Here’s Leslie Barrett’s & Katlin Hess’ newsletter on G2 Reviews.

Advocacy Program?

Here’s a maturity doc that Captivate Collective created that will help with Advocacy (gated) https://www.higherlogic.com/lp/ebook-customer-advocacy-maturity-model/

Finally - the Survey

Share what you loved and disliked in the CMAweekly world this year, and tell me how the industry is serving you as a professional.

As always - I’m looking forward to hearing from you. Enjoy your December and I’ll share more next week.