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Advocacy & Community Demo, Software Updates, Lifecycle Marketing

Don't miss Gainsight this Friday

Author

Mary Green
March 27, 2024

Hi All, I hope everyone is having a great week.

Our big call with Gainsight & Champion is in 2 Days, Please RSVP.

Housekeeping items:

1) Join CMAweekly Slack (check to make sure you are in the right one, we have our logo in the top left), we are THE most active community in the space.

2) Experts Needed - I want to feature your experience and expertise on a weekly call - Message me here if you are interested, the community loves to learn from others in the space.

3) Our Public Channels are archived. If you need to reference an old discussion in the CMAweekly Slack, just DM me and I’ll look it up for you.

Don’t Miss This!
New Partners: Gainsight & Champion Exclusive Demo

One of the biggest customer-focused names in tech is partnering with Champion to deliver and end-to-end advocacy/community platform - get a first peek.

lu.ma/gainsight

Latest Vendor Updates:

  • Two new sources have reached out to share their customer advocacy management solutions (I’ll share more when I can).

  • Champion recently added revenue tracking based on specific advocates; now you’ll be able to see trends in what makes an advocate highly valuable.

  • TestimonialHero acquires Case Study Buddy, Upshot, and hires Dan Kalmar

  • Orca can embed into any platform, works with SFDC natively, and embeds advocacy challenges for your customers.

  • Influitive recently had issues with their newsletters sending on time and customers continue to see issues with support.

Helpful Graphic for You on Customer Lifecycle Marketing

Free Resource of the Week:
30 Best Software Review Request Templates

Practically every B2B SaaS company asks for reviews. That means you need to write a...

b2bsaasreviews.com/30-best-software-review-request-templates-a-round-up

Update on the CMAweekly Influitive Alternatives Page ⬇️

New Customer Advocacy Software Vendors page

on CMAweekly - with new resources included on the page, click around and check it out.

cmaweekly.com/influitive-alternatives

Lifecycle Advocacy, Lifecycle Marketing, Total Experience & Total Customer Impact

You’re seeing these terms everywhere and I’m addicted to the topic. We have to present a customer journey that fully encompasses everything the customer encounters with our solutions and company.

Check out more on these topics:

Lifecycle Advocacy: The next frontier of the B2B advocacy ecosystem

“In today's rapidly changing global economy, many industries are experiencing more frequent and profound transformations than in the past, driven by advances in digital technology, globalization, and changing societal trends.” ~ ChatGPT “It’s time for some transformational change in B2B customer adv

www.linkedin.com/pulse/lifecycle-advocacy-next-frontier-b2b-ecosystem-liz-richardson-28ivc

Talk Advocacy to Me | Jon Erskine

Listen in as they discuss some of the hardest but most apt questions about the future of B2B customer advocacy with Jon Erskine, advocacy practice expert and former Senior Director of Sales at Influitive.

www.linkedin.com/events/talkadvocacytome-jonerskine7171154801026686978/comments

Mary Poppen on Total Experience (TX): A Holistic Approach to Business Success

Companies operate in silos. After years of working to break down silos to deliver better customer experiences, I have seen something interesting happen when teams in different departments collaborate.

www.linkedin.com/pulse/total-experience-tx-holistic-approach-business-success-mary-poppen-o2frc/?trackingId=jc1xYu3aQHuQn6a7Zcd9Xg%3D%3D

Asha May on Revenue and Customer Total Impact

Are you measuring the right customer impact? As a Customer Success and Customer Marketing leader, I’ve tapped into different types of impact to demonstrate…

www.linkedin.com/feed/update/urn:li:activity:7178492537194577921

Great Content You Won’t Want to Miss

Vital metrics to measure your customer advocacy success

In our fifth episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Kevin Lau Senior Director of Global Customer Engagement at F5, on the importance of establishing metrics to ensure your advocacy success.

www.customermarketingalliance.com/podcast/vital-metrics-to-measure-your-customer-advocacy-success-learning-with-leadership

Is the Customer Marketing & Advocacy space coming back?

Almost 60% of respondents agree, Yes, we are coming back!

www.linkedin.com/posts/marygreencny_is-the-customer-marketing-advocacy-space-activity-7178403039014203392-4p_m/?utm_source=share&utm_medium=member_desktop

Customer Advisory Board Engagement

cmaweekly.slack.com/archives/C06JXSTARJR/p1711464107615729

Collecting Award Nominations

cmaweekly.slack.com/archives/C06JXSTARJR/p1711459036290769

Prepare for Customer Appreciation Day

cmaweekly.slack.com/archives/C06JXSTARJR/p1711382239584339

YOUTUBE: CMAweekly Customer Marketing & Advocacy

See our most popular and latest weekly calls on Youtube.

youtube.com/@cmaweekly

Have a great week 😄