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- #7 Holiday networking & Lots to learn
#7 Holiday networking & Lots to learn
Join the most active Customer Marketing Slack; 101 people, 959 activities, 21 days.
Announcements
Please take this Customer Stories Survey - we need another 20 people to participate.
Events & Calls
Today 2PM EST Jobseekers strategy call
Thurs 12/15 12PM EST Expansion with Rachel Ward
Thurs 12/15 1PM EST BAMMIES Awards Ceremony!!!!
Friday 12/16 2PM EST HOLIDAY NETWORKING on Hopin (instead of our weekly call)
1/25 2PM EST Forrester 2023 Predictions: What’s changed, how are marketing and customer experience teams adapting, and what does that mean for you?
What happened?
Chat with Kevin Lau on CMA course and what’s still to come
https://us06web.zoom.us/rec/share/Rc1i4JV6aLNczFTQxmESA3hgIIGSiVryizjKupdk72DnS9Y3u999bojatTFJRTVs.aSmFPCGxIcv19eP9Passcode: 4S&K65vk
Chat with Jan Young who runs a weekly CS zoom call - notes out soon
CMA Summit in NYC; Recordings due in a couple of weeks (source: CMA slack)
Posts, Podcasts, and More
This is exciting as we can learn a lot from these practitioners. I’m going to reach out to interview some!
Work out your 2023 Planning with this monumental post by Leslie Barrett - I love the minimal viable advocacy program graphic.
Interesting share about Forrester’s finding about CMO’s for 2023
Really interesting neuroscience resources from Dr. Carmen Simon & associates
Event summary: Laura Ramos with Demand Science on Customer-Centric Messaging
Customer Advocacy Program Operational Models & 2023 Planning w/ Pablo Fernandes and Steven Woodward, CAP
Forrester Predictions 2023: Winning B2B Organizations Refocus Around The Customer
Beating the Drum released a new episode about career trajectory with Jessica Walker McFarland - this is interesting because so many of us have had interesting career tracks.
Captivate Collective hosted INSIDE CISCO INSIDER: AN EXCEPTIONAL ADVOCACY PRACTICE IN ACTION - I can’t wait to finish reading this one.
Influitive hosted 2 podcasts:
Templates & Resources
Mental models that help you cut your losses (shared by Adrian Speyer)
Customer Stories that Support the B2B Buying Journey by Beyond the Case Study
Evan Huck & User Evidence: Leveraging customer evidence to accelerate PLG/upsell efforts
I hope you’ve found this helpful. Stay tuned for several new programs next year. :)