• CMAweekly
  • Posts
  • #5 CMA Weekly: Events, Holiday networking, Great Shares on LinkedIn

#5 CMA Weekly: Events, Holiday networking, Great Shares on LinkedIn

November 22, 2022

There has been a lot of great content in the past week. I hope you can check it out over the long weekend.

Happy Thanksgiving to all who celebrate - join our gratefulness thread here and share your gratitude.

MENTORS!! - interested in being or getting a mentor - respond to let me know.

Events

Nov 30 5 Keys to Launching a New Customer Advocacy Program w/Influitive & CMA Alliance

Nov 30 Community topic call for Customer Marketers & Advocacy pros (will be hosted biweekly) https://lu.ma/cmacommunity

Dec 1st G2 Reach shared by Katlin Hess - this looks like a lot of fun.

Dec 2 - CMA Weekly (previous Customer Engagement Weekly) will host Kevin Lau to discuss his new course - I’m a huge fan and beta tester; see his pre-launch here. Register for the Q&A - lu.ma/cengagement

Dec 8: CMA Summit Live NYC

Dec 9 - CMA Weekly will host Jan Young, an expert Customer Success Leader to ask and answer questions about customer success and marketing working together. Register here.

Dec 16 - CMA weekly will be hosting a holiday Networking event on Hopin, it’s gonna be fun times, and I hope you can join.

Announcements:

G2 recently announced their Market Intelligence

Captivate Collective Advocacy Outfitters - Here’s Liz showing off her new gear!

And FYI, this is on my Christmas list 😃 🎄🎁

Discussions & LinkedIn Posts

Jeni Asaba wrote a post for Influitive - Customer Advocacy Practices Rooted in Gratitude Emerge as Organizations Adjust to Changing Times (very relevant right now).

Notion has a case study that I thought would be a good example to share with the community.

You can’t buy engagement, you have to build engagement - I just love this graphic by Captivate Collective

The new Inbound Marketing (2.0) is all about the personal brand - what do you think about it? (I love this for CMA because we often support our advocates in building their personal brands).

Eran Livneh shares his Marketer’s Guide to Customer Led Growth and if we are doing anything, I believe it’s very closely Customer Led Growth.

Kaily B shared the Salary survey from Customer X & Slapfive

I love the questions about starting a CAB Pablo lists here.

What content do CMA pros struggle to secure? Find out in this poll.

Point of Reference shared a blog on How to Recession Proof Yourself (timely topic)

Loved this post Shannon commented on on LinkedIn - Repeat your marketing messages daily by Mason Cosby.

Emily Amos shared how you can measure your case study successes - loved this slide/image post.

Here’s a massive list of people to connect with on LinkedIn that has been crowdsourced by the community :)

Slapfive is already planning for next year’s Customer X con and you can help - apply here to be part of the steering committee.

Richard Millington shared on how Communities drive ROI - timely!!

Michelle Naomi suggests making a list of customer successes to share like Youtube & Spotify - fun

That’s all for this week - have a fun weekend shopping - that’s what I’ll be doing.