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- #4 CMA Weekly & Quiet Customer Marketers
#4 CMA Weekly & Quiet Customer Marketers
It’s been a pretty quiet week but there is still a lot of value out there.
What’s Going On?:
🗓 Nov 15th 2PM EDT Slapfive Webinar Rod Cherkas on how CCOs can bridge the gap between Customer Marketing and Customer Success
🗓 Nov 15th 12:30PM EDT Leslie & Captivate Collective will discuss the demand for showing measurable impact.
🗓 Nov 30th Slapfive Webinar All Things CABs
🗓 Dec 8 CustomerX ExpertXchange Workshop - How to increase peer reviews 3000% by Dylan Caraker (I can’t find the registration link so check her LinkedIn)
🗓 Dec 8th CMA Summit live event NYC w/ Ari Hoffman & CMA Alliance - see more info on this in Ari’s latest LinkedIn post
🗓 Dec 9th Customer Engagement Weekly w/ Mary Green (me) is hosting Jan Young a Customer Success expert who wants to learn from and teach Customer Marketers about working with Customer Success. Bring your questions.
🗓 Dec 15th - Group Therapy for Customer Marketers discussing the good, bad and the ugly about NPS with Steven Woodward, CAP, Irwin Hipsman, and Evan Huck
What happened?
Beating the Drum released: Tips For Launching & Promoting Your Customer Training and Certification Programs with Jill Liles
PeerPerspectives (Alison Bukowski) hosted David Sroka (Point of Reference) where they discusses references and Eliminating the "little black book of references"
Great content
Alison Bukowski reviewed Kevin Lau’s new course around Customer Marketing on LinkedIn, in the past she’s reviewed Leslie’s course as well.
Shannon Howard shared how we all need to rethink our expectations when it comes to work, life, and everything. She also shared on the importance of internal marketing and why it’s absolutely necessary.
Leslie Barrett shared how her team completed 16 customer stories in one quarter in this post and you can check out Part 2 of her series on Building An Advocacy Program here on substack.
Dana Alvarenga shared about the importance of relationships in Customer Marketing & Advocacy here (I am all about relationships for CMA & Community).
Influitive posted The Case Study is Dead - long live the Customer Story by Dan Kalmar (posted on LinkedIn by Cristina Melluzzi)
Barbara Thompson is posting all of the CMA job openings (be sure to follow her).
Robert Solby (who did an awesome metrics session at CMA Summit) posted about catching up with the 2022 champions at Adobe. (it’s always good to see how others are working with their advocates)
Kaily B shared a post with some awesome slides about starting Customer Programs (a great way to attract customers to your advocacy programs while providing value).
And that’s all for this week - Please send me your suggestions for the newsletter to [email protected]