#21 400 members, Kevin Lau calls, Freebie of the Week & ChatGPT

Hey all, short edition this week. Come to our calls today and tomorrow. And, join the Slack community, we have 400 members NOW!!

Coming Up

Today 6/1 Content & Customer Marketing working together w/Daniel Palay 4PM EST lu.ma/collaboration

Friday 6/2 CMAweekly All about G2: how others are evaluating the importance of G2? Tracking leads and metrics. lu.ma/cmafridays

Content You Missed

Nick Bennet interviewed Leslie Barrett and Kevin Lau in Possibilities to Grow your Customer Advocacy - you’ll register, get an email, and go into see the replay.

Talk Advocacy to Me on Tuesday was with Carrie Wadlington, GTM Advisor, she shared on what CMOs are focused on today, how marketing priorities are evolving, and how CMAs can align efforts with leaderships’ focus.

CustomerX Files w/ Alison Bukowski hosted Kevin Lau to discuss how we can focus our attention on customer retention.

Mixology with Kristine Kukich and Shannon Howard episode #5 talks about Time to Business value - check it out, these ladies are incredibly bright.

CM Alliance Summit was last week, I’m not sure if there will be recordings to share, likely not as they are now pushing their new membership fee of $1499 a year for access to all content & courses.

LinkedIn Posts

Robert Solby shared about the Adobe Champions program which is great if you look to other programs for inspiration.

Lauren Locke Paddon shared how to advocate for more resources to do more customer and employee videos

Tyler Johnson shared that sales are 3x more likely to close with References.

Job Info

Several jobs on the market seem to have been there for 6 months of more: Signifyd, Veeva, and Drata. It’s fine to apply but their interviewing doesn’t seem to be moving along.

Vista equity partners seem to offer low salaries, follow the same marketing playbook (that you have to implement) and require aptitude testing.

Industries still hiring by Adam Schoenfeld

Freebie of the Week

Rod Cherkas created a notion database of 250+ ChatGPT prompts for Customer Facing teams to use.

Communities Posts

Ciana Abdollahian asked about roles & responsibilities for CMA’ers

Rebecca asked how you manage a small customer who wants to be an advocate.

Liz Richardson shared a ChatGPT summary infographic.

Finally!

Make sure you join the community bit.ly/cmaweeklyslack as we are officially at 400 members!!