#17 Retention & Expansion, Sponsors, Email Templates

Did you enjoy your long weekend? I sure did. 😁 As you’ll notice this is coming on a Wednesday for the 3rd week in a row. I’m officially moving it to Wednesdays starting today.

Let’s jump into this week’s news.

Coming up:

• CMA weekly Friday Zoom: Anita Toth: Retention & Expansion (lu.ma/cma-fridays)

• Next 2 Fridays (4/21 & 4/28) CMAweekly will have Open Discussion - Yay

• Customer Marketing Alliance Online Summit this Thursday ALL DAY

• SlapFive events for April & May; check out Kaily’s post here for all the details.

Share your Customer Communications Email Templates

Our community members are collecting email templates for customer communications to share with the community. We already have quite a few, but now is a great time to share emails you’ve used to great success.

Email them to [email protected] and we will share them all at the end of the month.

What do you want from a new vendor in our space?

Share your thoughts in this Customer Advocacy survey http://bit.ly/3ZMH4as

This is going to be Amazing!

Ari Hoffman wants to make sure Customer Marketing is recognized for the revenue driver it is. In his new project he’s bringing CMA’s and CMO’s together to celebrate their successes and help them stand out.

Get a sneak peek here.

Missed Calls & Content:

• Boost the helpfulness and impact of their content with Rachel Ward & Laudable

• Losing one of your Advocacy Champions to layoffs, here’s how to handle it.

• Top Takeaways From Uplift Content’s 2023 SaaS Case Study Report with Emily Amos on Beating the Drum

• Christina Garnett; What Customer First looks like in 2023

• Alison Bukowski shares all of PeerSpot’s Customer X Files (9 Episodes)

• The best way to get teams to embrace change shared by Adrian Speyer

Community discussions:

• Should Community & Customer Marketing be on the same team?

• Example Customer Advocacy Project Plan 2023 

• Using ChatGPT to edit & improve your Customer emails 

• How do you get customers to join your advocacy program? 

Buying Advocacy/Reference Software?

Here’s the report about how satisfied customers are with their software purchases.

Need a business email address?

Message me on LinkedIn and I’ll give you a cmaweekly.com email address to use for all of those forms that want a business address only.

Sponsors

I’m looking for sponsors for the CMAweekly community.

We are growing steadily and now is the best time to lock in a yearly sponsorship.