#16 Executive Advocacy, Poll Update, Sponsors, AMB & Expansion

Software (even Spreadsheets) Satisfaction Poll results: Coming April 3rd (take it here)

Going with a cleaner format this week, enjoy!

Events

3/31: Ciana Abdollahian on Getting Executive Advocates (CMAweekly Fridays)

4/7: CMAweekly Fridays canceled for Good Friday 

Missed Calls

• Eran Livneh on ABM and Expansion in CMA w/ Rachel Ward 

• Marie Elliott, MLD on Several Ways to Use ABM in CMA (CMAweekly Fridays)

• John Emrick w/ Wings 4 U on Customer Programs Must Return Value 

• Jenni Adair & Captivate Collective on Moving on after being Laid Off

• CABs conference (waiting on link to share)

• User Evidence Demo (today, 1PM)

Jobs

• Absorb Software: Senior Manager, Customer Marketing

• Candidly: Director Customer Marketing

• Workiva: Senior Manager of Partnerships & Customer Communications 

• Billtrust: Senior Customer Marketing Manager

• Netspend: Vice President, Customer Marketing

• Upshop: Customer Marketing Manager

• Aircall: Director of Global Customer Marketing

• Datavant: Customer Marketing, Provider

• 1010 Parexel International: Customer Marketing Strategy Manager

• Sprout Social: Senior Manager, Customer Lifecycle Marketing (reposted from 2022 Q4)

• Bugcrowd: Director of Customer Marketing 

• Bluebeam: Customer Advocacy Manager

• BetterCloud: Vice President, Product Marketing and Customer Marketing 

• Dreambox: Community Advocacy Marketing Manager

• SaaS Labs USA: Lifecycle Marketing Manager

Job Trends Observed:

• Hiring less qualified and less experienced candidates, assumingely offering a lower salaries as well.

• Outreach from recruiters from agencies that make you feel like you are being offered the job, only to go through the normal interview process.

• Shared from Barbara Thomas & Jennifer Lyons: Many job ads are fake. Companies are posting or leaving up ads to make it seem like they are growing or to appease teams who have asked for head count.

Community Posts

• Anyone going to CM Alliance LV event? Evan Huck

• Relaunching an advocacy program - what’s your advice on talking to customers?

• I’m launching my awards program after 15 months of prep

• 1st In Person CAB success

• CMA goals for Q2

• Building a community for executives

• Lots of shenanigans in the No-Vendors channel (join & request in DM)

• Share your favorite Champions Programs (HubSpot CM Slack)

• Using Logos in Sales presentations (CM Alliance Slack)

LinkedIn

• Your 1st 30/60/90 Days in Customer Marketing by Shannon Howard

• Customer Evidence 12 Tips to Get More Nominations by Wings 4 U

• The Value of Expansion Qualified Leads by Mark Lerner

• 22 Types of Content People Prefer by Aashik Thakkar

Asks

• I’m looking for sponsors for some aspects of the community, please DM or LinkedIn me with suggestions (it’d be great to make money serving the community)

• Fill out the poll bit.ly/cmasatsurvey

• Join the Slack bit.ly/cmaweeklyslack