153 Customer Marketers shared their opinions; here's the Vendor report

Are Customer Marketers, Advocacy & Community managers happy with their advocacy and reference tools?

Last month, 153 of these professionals answered my questions:

• What is your LinkedIn URL?

• What tools are you using for customer marketing and advocacy efforts?

• How satisfied are you with your primary solution?

And the report is finally done.

Results

153 asked

• 92 use a vendor

• 81 use project managers, spreadsheets, and/or a CRM

How did your favorite vendor do?

Influitive & ReferenceEdge had the most results:

• Influitive had 39 results with 86% of them being Very Satisfied, Satisfied, or Somewhat Satisfied

• ReferenceEdge had 26 results with 81% of them being Very Satisfied, Satisfied, or Somewhat Satisfied

Orca, SlapFive, UserEvidence, RO Innovation and Base

Orca had 6 results; all of them were 5 Very Satisfied or 1 Satisfied.

SlapFive had 7 results; all were 4 Very Satisfied, 2 Satisfied, and 1 Somewhat Satisfied.

UserEvidence had 8 results; 6 Very Satisfied, 1 Somewhat Satisfied, and 1 Dissatisfied

RO Innovation had 3 results; 1 Satisfied and 2 Dissatisfied

Base had 9 results (*1 unverified); 1 Very Satisfied, 2 Somewhat Satisfied, 1 Somewhat Dissatisfied, 3 Dissatisfied, 2 Very Dissatisfied

The Other Tool Winner: Spreadsheets

Spreadsheets had the highest usage rate (over 70 respondents);

They were also used with several other tools and vendors, along with CRMs.

Download the Report

You can see the breakdown of each vendor in the full report on CMAweekly

Don’t forget to subscribe, I’ll be releasing a thorough explanation of the trends in the report, as well as a paid Competitive Analysis.