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- #14 Quick Favor? Doing More w/ Less, ABM & CMA
#14 Quick Favor? Doing More w/ Less, ABM & CMA
I’m a day late… I know. I’m sorry.
Please do me a quick favor; answer 2 questions!
What are you using for a CMA toolset, and Are you happy with it?
Answer here: bit.ly/cmasatsurvey
Why? I’m constantly asked what products people like, what others are using, and what I’d recommend.
Upcoming Events
🗓️ Friday 3/17 Kevin Lau joins to discuss CMA frameworks (and we will sneak in a question or two on GPI) lu.ma/cmafridays
🗓️ Thursday 3/23 12PM EST Rachel Ward invites Eran Livneh to discuss ABM & Expansion bit.ly/cmaexpan
🗓️ Thursday 3/23 12PM EST Alison Bukowski hosts Customer X files with guests: Ana Kutcher, Valeria Gomez, and Kyle Yantis to talk about all things customer advocacy.
🗓️ Friday 3/24 Marie Elliott joins us to discuss ABM & Customer Marketing; she’s had some great success with being very specific and data-driven to get results. lu.ma/cmafridays
🗓️ Friday 3/31 Ciana Abdollahian joins us to discuss C-suite Advocacy - do NOT miss this!! lu.ma/cmafridays
What You Missed
CMA+ (6 years of exp or more) was yesterday. We discussed CABs vs Executive Briefing Centers, CABs for Executives & Practitioners, Doing More with Less, the Startup world, The importance of Customer Success before Advocacy. There’s no recording, but I will provide some of the collective advice soon. Register for future sessions here: lu.ma/cmaplus
How to Partner with Customer Success w/ Cece Lee & Lynn Pietryga from Enable.us answered all of your questions on how to tactically build great relationships - One of the most amazing calls we’ve had on this topic! video/transcript
Getting executive advocates with Captivate Collective & Aly McGue was a great listen. Aly obviously has a lot of experience working closely with advocates to bring her org awesome results.
Customer X files: The intersection of Science & Storytelling with Alison Bukowski & Kyle Yantis of Slapfive
Resources
Association of Briefing Program Managers - shared by Maria Sturgeon on the CMA+ call
Talk Advocacy to Me by Captivate Collective has turned their LinkedIn calls into a podcast.
Slapfive’s Kyle Yantis shared a new resource on planning out your advocacy projects and including the teams necessary for each advocacy request.
CMAweekly!!
CMAweekly website has been updated. You can now BLOG, message me for details or sign up and post - it’ll be shared in this newsletter and on social media.
LinkedIn Content
Build your confidence - super important for your career, this is a great post by a top creator on LinkedIn
Slapfive is holding a contest for a FREE YEAR OF SOFTWARE & SERVICE. Enter their contest and join the CMAweekly Slack to discuss this contest in the #no-vendors channel.
And finally…
Have a great week,
Mary Green (https://linkedin.com/in/marygreencny)