#12 Case Studies, Career Framework & Customer relationships at Scale

Welcome to another week in Customer Marketing & Advocacy!

When you get time, hop into the community to say hello - bit.ly/cmaweeklyslack

Upcoming Events:

🗓️ Today 11AM EST: Jermaine Edwards: Scaling Customer Relationships; since customer relationships are the foundation for a lot of Customer Marketing & Advocacy programs, this should be a great call. Look for the recording.

🗓️ Tomorrow 12PM EST: Customer X Files w/Alison Bukowski & Ana Kutcher on Tools & Technology: Setting yourself up for Success

🗓️ Tomorrow 2PM EST: The “Great Downsizing”: an Historic Opportunity for Customer Marketing & Advocacy w/Bill Lee, Jeff Ernst, Nick Mehta, & Christina Kosmowski

🗓️ Thursday 12PM EST: Joel Klettke on Case Studies - bring your questions on how to create them, find customers to be a part of them, and how to track performance.

🗓️ Thursday 1PM EST: Leslie Barrett & Influitive discuss your Customer Marketing & Advocacy career; she will be sharing her framework and how you can use it to plan your dream CMA career.

🗓️ 2/24 Friday 2PM EST Customer surveys instead of NPS with Jan Young

🗓️ 2/27 Monday 12PM EST What are the top 5 CX trends of 2023? w/Dana Alvarenga

Great Content

Val Geisler shares why NOW is more important than ever to build your advocacy community.

Elvis Malkic shared Economic Models when referring to cows, not only was it a good chuckle but educational as well.

Jay Clouse shared on mindset and things to know as a creator (PS - you are a creator)

Kathleen Booth asked a very important question about conferences and got a lot of answers, if you create customer events, this is a MUST READ.

Kevin Dorsey shared a post that anyone with Imposters’ Syndrome needs to see.

Last Friday, Emily Amos joined the CMAweekly Fridays call to share takeaways from the Customer Marketing & Advocacy community. She asked a lot of questions and we all shared ideas and suggestions for better Case Studies in 2023 (formats, performance metrics, and participation) Video here.

Last Thursday Rachel Ward hosted the monthly Expansion call, here’s the video we discussed goals for expansion, ownership across teams, and email comms.

That’s all for this week. See you in the community!!