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- #10 Case Study Report, Layoffs, New Events & Awesome Content
#10 Case Study Report, Layoffs, New Events & Awesome Content
We've got a lot to cover, get ready to learn from your fellow CMA'ers.
I was sick last week, so I ended up not doing a newsletter :( I’m here to make up for it. This one is LONG!
COMMUNITY
“If you want to go fast, go alone. If you want to go far, go together.”
Join the CMAweekly Slack Community (just started in December), we are getting very close to 200 members, and we want YOU.
In the last week, we’ve had 286 posts & replies. Community Member of the week will be back next week.
EVENTS
Today 2PM ET: Customer Marketing Events: CABs, Awards, User Groups Discussion
Friday 2PM ET: CMAweekly Fridays: References with Emily Smith from ServiceTitan
Next Tuesday: 2PM ET: CMA+ Customer Marketers & Advocates with 6+ years of exp discussion
Feb 16th 12PM ET: Expansion w/Rachel Ward
Feb 23rd 12PM ET: Case Studies w/Joel Klettke
Feb 24th 2PM ET: CMAweekly Fridays on Surveys instead of NPS w/ Jan Young
Mar 3rd 2PM ET: Ashley Ward on Customer Programs (going to be EPIC) register in our normal Friday link here (it won’t mention Ashley just yet)
Don’t miss this learning opportunity with Captivate Collective’s experts, along with Alison Bukowski (she’s super smart), discussing the all-important topic of Business Impact - Check it out here.
TOP CONTENT
It’s OUT!! We all banned together to make sure we filled this with great stats, let’s dig in and read what everyone is up to in the Case Study world. TY Emily Amos at Uplift Content
New Book The Chief Customer Officer by Rod Cherkas - comes with a lot of praise.
Kevin Lau shares how he’d do Customer Marketing differently if he started today in 30 LinkedIn posts (he participated in #brand30)
A cool new connection I’ve made following Dana A. - Customer Strategist Jermaine Edwards - I’m working on getting him to join a future Friday call with us.
Recording from last Friday’s call (just the highlights). We covered: Reference deflection, An awesome reference script, New process enablement, and Video (reference) performance.
Natalie Gullat Influitive Podcast: How to Overcome Advocacy Fatigue
Find events on LinkedIn https://www.linkedin.com/search/results/events/
Alison Bukowski & Wings 4 U - they cover tips & tricks on how to approach and succeed in industries like Financial Services, Government, Cybersecurity, and Health, usually extra-challenging for Customer Advocacy Programs.
Irwin Hipsman (Forrester CM) shared: If you are sending emails to your customers, check out this podcast. So far, the best piece of work content of 2023. Subject lines, CTA, personalization and so much more.
New tool? https://www.visla.us/
Gifting article https://www.linkedin.com/pulse/what-i-learned-from-running-global-end-of-year-customer-furness/
LAYOFFS, JOB SEARCH, & More
As we all know, our B2B SaaS space was impacted by a lot more layoffs last week: HubSpot, Sendoso, Alation, Splunk, followed by Dell & Zoom - see the latest in layoffs here.
It was a tough week. Leslie Barrett shared a great list of professionals who are looking for work, along with some openings on Saturday.
I’ve curated some resources to help those affected:
Who to follow on LinkedIn:
For Openings in the Space: Ciana Abdollahian (her feed where she posts about Customer Marketing & Open Jobs) Barbara Thomas & her feed full of job openings
Career advice: Claudia Miller - here’s a post she did on importance of mindset, selling yourself on your resume,
Advice on the Job Search: Cultivated Culture by Austin Belcak & one of his posts: The 1 thing companies want in hiring
Building Your Job Search Council: I’ve found it helps to search along with others, share insights into companies, the interview process, who you’ve heard from, and what looked/seemed weird.
In this event, they discuss building your job search council. I’m inviting everyone in the CMAweekly community to share in our Jobs channel. Last week we briefly discussed the importance of checking Glassdoor and how a lot of people won’t leave negative reviews so it’s important to see it as a red flag when they do.
Here’s a summary from my Cold Email Outreach approach to job searching.
And, I wanted to share what we need to know about Immigrants who’ve been laid off. This post hit me hard and I just want to help bring awareness to the issue.
Link Resource
CMAweekly website w/ resources, program examples, etc. www.cmaweekly.com
CMAweekly Community on Slack bit.ly/cmaweeklyslack
Have a great week!