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#1 CMA News Launches
Every week there are new events, helpful posts, calls, and webinars that help Customer Marketers and Advocacy professionals.
I’ll round these up and share them with you on Tuesdays.
What’s coming up?
🗓 TODAY - Oct 25th - 1PM EDT Marketing’s role in Customer led Growth w/G2 & Influitive, looking forward to seeing Katlin Hess & Rob Ayre here.
🗓 TODAY - Oct 25th - 11AM EDT - Reference Management & Building a program; call with 5+ other practitioners.
🗓 Oct 26th TOMORROW - Customer Marketing Summit by CMA - FreeFeaturing my favorites; Ari Hoffman & Kevin Lau
🗓 Oct 28th - Customer Engagement Weekly; Got a question? Come join 20-30 other Customer Marketers weekly, and get real practitioner advice.
🗓 Nov 1st - PeerSpectives w/Alison Bukowski, Luis González & Michele Babnick discuss integrating CMA into their employee onboarding strategy
What happened this week?
Oct Expansion call with Rachel Ward - I’ll send the recording when I have it.
Customer Engagement Weekly was canceled; Mary was sick 🤧
🌟⭐️Leslie Barrett (CMA Soulmate) released her 1st course - Measuring the ROI of Customer Marketing & Advocacy, I got a sneak peek; it really is a great course, and I recommend it to EVERY professional in our space. We need to prove the value of our programs when budgets are questionable.⭐️🌟
🎤PeerPerspectives launched Episode #2 w/ Luis & Michelle at Alteryx (Q/A Nov 1)
Who shared something awesome?
G2 - Katlin Hess FTC guidelines for reviews (IMPORTANT to know!!)
G2 - Maximizing the value of your reviews guide by Dreamdata
Leslie Barrett - Prioritizing your Customer Marketing & Advocacy
Top Community Posts
Cataloging customer content and sharing it with your team
Revamping the reference process for Enterprise customers/prospects
An advocate shared a story & it is being denied approval - what now?
Not in the community? Join on www.CMAslack.com
This week’s topic: What tools do you use?
I’m always curious and like to be able to connect with others who ask for a reference.
Coming soon…
Nov 17th - Talk about Expansion, Upsells & Cross Sells w/Rachel Ward
Nov 30th - Group Therapy w/Slapfive discussing CABS
Dec 8th CMA Summit live event NYC w/ Ari Hoffman